TY  - BOOK
AU  - CLOW KENNETH E
AU  - DAVID L KURTZ
TI  - SERVICE MARKETING, 2C - OPERATING MANAGEMENT AND STATEGY
U1  - 647.0688  CLO-S 
PY  - 2003///
PB  - ___
KW  - SERVICE MARKETING, 2C - OPERATING MANAGEMENT AND STATEGY    CLOW KENNETH E    KURTZ DAVID L  FOUNDATIONS,MANAGING THE SERVICE OUTCOME,SERVICE STRATEGIES
ER  -