TY  - BOOK
AU  - GRAHAM ROBERTS - PHELPS
TI  - CUSTOMER RELATIONSHIP MANAGEMENT
U1  - 658.812  ROB-C 
PY  - 1998///
PB  - Viva Books ,Delhi
KW  - CUSTOMER RELATIONSHIP MANAGEMENT  HOW TO TURN A GOOD BUSINESS INTO A GREAT ONE  GRAHAM ROBERTS - PHELPSWHY DO CUSTOMERS DEFECT,THE ECONOMICS OF CUSTOMER CARE,DEFINING CUSTOMER SERVICE EXCELLENCE
ER  -