TY  - BOOK
AU  - Alex Berson
AU  - Stephen Smith
AU  - Kurt Thearling
TI  - Building Data Mining Appllications for CRM
SN  - 9780070402737
U1  - 006.312 BER-B R 
PY  - 2007///
PB  - Tata Mc Graw - Hill Publishing Co. Ltd., Delhi
KW  - Data Mining
KW  - Data Mining Appllications
KW  - CRM
KW  - Building Data Mining Appllications for CRM
KW  - Alex Berson
KW  - Stephen Smith
KW  - Kurt Thearling
ER  -