TY - BOOK AU - ABRAHAM, KOSHY AU - MITHILESHWAR, JHA AU - KEVIN LANE KELLER AU - PHILIP KOTLER TI - MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE U1 - 658.8 KOT-M PY - 2009/// PB - PEARSON EDUCATION ASIA KW - KEVIN LANE KELLER PHILIP KOTLER ABRAHAM KOSHY MITHILESHWAR JHA MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE ER -