TY - BOOK AU - R.SRINIVASAN TI - SERVICES MARKETING;THE INDIAN CONTEXT U1 - 647.0688 SRI-S PY - 2009/// PB - Prentice Hall of India ,Delhi KW - SERVICES MARKETING THE INDIAN CONTEXT,R.SRINIVASAN---PRICING, HOSPITALITY AND TOURISM SERVICES,IT SERVICES,-E-SERVICE QUALITY ER -