TY  - BOOK
AU  - R.SRINIVASAN
TI  - SERVICES MARKETING;THE INDIAN CONTEXT
U1  - 647.0688  SRI-S 
PY  - 2009///
PB  - Prentice  Hall of India ,Delhi
KW  - SERVICES MARKETING THE INDIAN CONTEXT,R.SRINIVASAN---PRICING, HOSPITALITY AND TOURISM SERVICES,IT SERVICES,-E-SERVICE QUALITY
ER  -