TY - BOOK AU - EHSAN UL HAQUE AU - GARY ARMSTRONG AU - PHILIP KOTLER AU - PRAFULLA Y. AGNIHOTRI TI - PRINCIPLES OF MARKETING U1 - 658.8 KOT-P PY - 2010/// PB - PEARSON EDUCATION KW - PRINCIPLES OF MARKETING A SOUTH ASIAN PERSPECTIVE PHILIP KOTLER GARY ARMSTRONG PRAFULLA Y. AGNIHOTRI EHSAN UL HAQUE ER -