TY  - BOOK
AU  - AL RIES
AU  - LAURA RIES
TI  - THE FALL OF ADVERTISING AND THE RISE OF PR
U1  - 659.2 RIE-F 
PY  - 2004///
PB  - Harper Colins College Pubrs.
KW  - THE FALL OF ADVERTISING AND THE RISE OF PR
ER  -