TY  - BOOK
AU  - LISA PENALOZA
AU  - LUCA M VISCONTI
AU  - NIL TOULOUSE
TI  - MARKETING MANAGEMENT A CULTURAL PERSPECTIVE
PY  - 2012///
PB  - ROUTLEDGE 
KW  - MARKETING MANAGEMENT A CULTURAL PERSPECTIVE  LISA PENALOZA  NIL TOULOUSE  LUCA M VISCONTI
ER  -