TY  - BOOK
AU  - Jack Trout
AU  - Steve Rivkin
TI  - Differentiate or Die: Survival in Our Era of Killer Competition
SN  - 9781118045367
U1  - 158 TRO-D 
PY  - 2015///
CY  - NEW DELHI
PB  - WESTLAND
KW  - Self Help, Personality Development
ER  -