Marketing Management: Indian Cases - Prachi Gupta; Ashita Aggarwal; Hufrish Majra; Isaac Jacob; Varsha Jain; G. Radha Krishna; Ritu Narang; Shanti Venkatesh; Suresh Paul A.; Susobhan Goswami (Noida Pearson India, 2018)
Keywords: Management; Marketing Management; Marketing Management: Indian Cases; Prachi Gupta; Ashita Aggarwal; Hufrish Majra; Isaac Jacob; Varsha Jain; G. Radha Krishna; Ritu Narang; Shanti Venkatesh; Suresh Paul A; Susobhan Goswami