TY  - BOOK
AU  -  P.N. Reddy 
AU  - H.R. Appanaiah
AU  - S.A. Chinawalla
TI  - An Introduction to Advertising and Marketing Research
U1  - 1 
PY  - 2000///
PB  - Himalaya Publishing House Delhi
KW  - An Introduction to Advertising and Marketing Research S.A. Chinawalla & P.N. Reddy and H.R. Appanaiah
ER  -