TY  - BOOK
AU  - David C. Gumpert
TI  - How to Really Create a Successful Marketing Plan
SN  - 9781880394113
U1  - 658.8 GUM-R 
PY  - 1994///
PB  - Goldhirsh Group Inc.
KW  - Management
KW  - Marketing
KW  - How to Really Create a Successful Marketing Plan
KW  - David C. Gumpert
ER  -