TY  - BOOK
AU  - Zikmund G. William
TI  - Exploring Marketing Research
U1  - 658.83   ZIK-E 
PY  - 0000///0
KW  - Exploring Marketing Research Zikmund G. William,Management BEGINNING STAGES OF THE RESEARCH PROCESS ,MEASUREMENT CONCEPTS,SAMPLING AND FIELD WORK,DATA ANALYSIS AND PRESENTATION
ER  -