TY  - BOOK
AU  - U.C. Mathur
TI  - Advertising Management
U1  - 659.1  MAT-A 
PY  - 2002///
KW  - Advertising Management, public relationsU.C. Mathur  marketing mix  ADVERTISING DEFINED AND ITS ROLE IN MARKETING,MARKETING MIX FACTOS,OBJECTIVES OF ADVERTISING,CONSUMER BEHAVIOUR AND MARKET SEGMENTATION,ADVERTISING RESEARCH
ER  -