TY  - BOOK
AU  - ZIKMUND,WILLIAM
TI  - THE POWER OF MARKETING
U1  - 658.8  ZIK-M 
PY  - 2001///
KW  - THE POWER OF MARKETING,CREATING AND KEEPING CUSTOMERS IN AN E-COMMERCE WORLD,ZIKMUND,WILLIAM,dSMICO,MICHAEL,MANAGEMENT
ER  -