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1.
SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 2 ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata Mc Graw - Hill Publishing Co. Ltd., Delhi 2003
Availability: Items available for loan: library@mck (1)Call number: 647.0688 ZEI-S.

2.
SERVICES MARKETING ; INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 3 ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata Mc Graw - Hill Publishing Co. Ltd., Delhi 2005
Availability: Items available for loan: library@mck (1)Call number: 647.0688 ZEI-S.

3.
Services Marketing: Integrating Customer Focus Across the Firm by
Edition: 6 ed
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Education 2013
Availability: Items available for loan: library@mck (1)Call number: 647.0688 ZEI - S.

4.
SERVICES MARKETING by
Edition: 6 ED
Material type: Text Text
Publication details: NEW DELHI MCGRAW HILL 2016
Availability: Items available for loan: library@mck (4)Call number: 647.0688 ZEI - S, ...

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