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1.
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CONSUMER BEHAVIOR by
Edition: 6ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice - Hall of India Ltd., Delhi 2003
Availability: Items available for loan: library@mck (1)Call number: 658.8342 SCH-C.

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2.
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SERVICES MARKETING by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: PEARSON EDUCATION ASIA 2004
Availability: Items available for loan: library@mck (1)Call number: 647.0688 LOV-S.

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3.
Consumer Behavior by
Edition: 12th Edition
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: No items available.

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4.
Consumer Behavior by
Edition: 12th Edition
Material type: Text Text
Publication details: New Delhi Pearson 2022
Availability: Items available for loan: library@mck (1)Call number: 658.8342 SCH - C.

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