000 00434nam a2200145Ia 4500
008 150614s9999 xx 000 0 und d
082 _a658.56 LEH-P
100 _aLEHMANN DONALD R.
245 _aPRODUCT MANAGEMENT
250 _a3
260 _c2002
300 _a0
650 _aPRODUCT MANAGEMENT LEHMANN DONALD R. MARKETING PLANNING, COMPETITOR ANALYSIS, CUSTOMER ANALYSIS, PROMOTIONS, MARKETING METRICS
942 _cREF
999 _c10378
_d10378