000 00416nam a2200145Ia 4500
008 150614s9999 xx 000 0 und d
082 _a658.83 AAK-M
100 _aAAKER DAVID A
245 _aMARKETING RESEARCH
250 _a4
260 _c1998
300 _a0
650 _aMARKETING RESEARCH AAKER DAVID A KUMAR V DECISION MAKING,MARKETING RESEARCH,RESEARCH DESIGN AND IMPLEMENTATION
942 _cREF
999 _c12733
_d12733