000 00347nam a22001457a 4500
020 _a9780198069867
082 _a658.827 DUT - B
100 _aKirti Dutta
245 _aBrand Management: Principles and Practices
250 _a1 ed
260 _aN ew Delhi
_bOxford University Press
_c2012
300 _a455
650 _acommerce
942 _cBK
999 _c21396
_d21396