000 00477nam a2200181Ia 4500
999 _c4696
_d4696
020 _a9781880394113
082 _a658.8 GUM-R
100 _aDavid C. Gumpert
245 _aHow to Really Create a Successful Marketing Plan
250 _a2nd ed.
260 _bGoldhirsh Group Inc.
_c1994
300 _ax, 280p; 1.7cm
650 _aManagement
650 _aMarketing
650 _aHow to Really Create a Successful Marketing Plan
650 _aDavid C. Gumpert
942 _cBK