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Building Data Mining Appllications for CRM

Alex Berson Stephen Smith Kurt Thearling

Building Data Mining Appllications for CRM - 1st ed. in 2000, 12th reprint in 2007 - Tata Mc Graw - Hill Publishing Co. Ltd., Delhi 2007 - pages: xxvii, 223; width: 2.2cm.

ISBN: 9780070402737

Subjects--Topical Terms:
Data Mining
Data Mining Appllications
CRM
Building Data Mining Appllications for CRM
Alex Berson
Stephen Smith
Kurt Thearling

Dewey Class. No.: 006.312 BER-B R

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