INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION
TERENCE A.SHIMP
INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION - 1 - CENGAGE LEARNING INDIA PVT. LTD. 2012 - 666
658.45 SHI-I
INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION - 1 - CENGAGE LEARNING INDIA PVT. LTD. 2012 - 666
658.45 SHI-I