INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION (Record no. 18862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a2200133Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 SHI-I |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | TERENCE A.SHIMP |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENGAGE LEARNING INDIA PVT. LTD. |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 666 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K70 | 25/06/2013 | 658.45 SHI-I | 19333 | Books |