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Advertising Management

U.C. Mathur

Advertising Management - 1 - 2002 - 0

Subjects--Topical Terms:
Advertising Management, public relationsU.C. Mathur marketing mix ADVERTISING DEFINED AND ITS ROLE IN MARKETING,MARKETING MIX FACTOS,OBJECTIVES OF ADVERTISING,CONSUMER BEHAVIOUR AND MARKET SEGMENTATION,ADVERTISING RESEARCH

Dewey Class. No.: 659.1 MAT-A

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