Advertising Management (Record no. 7226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MAT-A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | U.C. Mathur |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising Management, public relationsU.C. Mathur marketing mix ADVERTISING DEFINED AND ITS ROLE IN MARKETING,MARKETING MIX FACTOS,OBJECTIVES OF ADVERTISING,CONSUMER BEHAVIOUR AND MARKET SEGMENTATION,ADVERTISING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V31 | 03/03/2003 | 200.00 | 659.1 MAT-A | 7291 | Reference |