CONSUMER BEHAVIOUR TEXT AND CASES (Record no. 13754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 BAT-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SATISH, K BATRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHH, KAZMI |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | EXCEL BOOKS |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 536 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMER BEHAVIOUR TEXT AND CASES , SATISH K BATRA , SHH KAZMI Consumer Researh, Market Segmentation, Consumer Motivation, Consumer Personality, Consumer Attitudes, Consumer and cultural Influences, Household Decision Making, Consumer Decision Process- S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V29 | 21/04/2007 | 275.00 | 658.8342 BAT-C | 13886 | Reference |