Normal view MARC view ISBD view

Online Marketing: A Customer-Led Approach (Record no. 14686)

MARC details
000 -LEADER
fixed length control field	00687nam a2200265Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780199265855
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780199239009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 GAY-O
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Richard Gay
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Alan Charlesworth
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Rita Esen
245 ## - TITLE STATEMENT
Title	Online Marketing: A Customer-Led Approach
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher	Oxford University Press,Delhi
Year of publication	2007
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xv, 538p; 2.2cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Online Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Online Marketing: A Customer-Led Approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Richard Gay
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Alan Charlesworth
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Rita Esen
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Accession Number	Koha item type
		library@mck	library@mck	K56	05/01/2009	360.00	658.8 GAY-O	14889	Books